Czech Bead Recipes

The challenge was to create a new product that would utilise the odds and ends of beads that customers didn't particularly like or see much potential in. These beads were high-quality Czech beads that were sometimes overlooked because people couldn't quite see their potential just yet. So we came up with the concept of mixing and matching the beads to be reminiscent of some popular desserts and thus Czech Bead Recipes was born. I had to come up with the full marketing campaign to promote this new product and this is the outcome. Along with my team, we sourced the various desserts and at times had to make the desserts ourselves and then photograph them. This campaign worked so much more effectively than we thought that after we showed it to some of our big customers in private and then at a craft tradeshow, the entire collection sold out before we officially launched it.