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John Bead needed a new website and as Art Director I was in charge of the editorial look and all the photography. We figured that a website hosting over 70,000 products couldn't have a simple landing page so I had to custom design a homepage that was versatile enough to handle multiple product launches. As for the editorial photography, I had the daunting task of overseeing over a million photos being taken and conforming to the photography standards I had established. This is the outcome.